Tourism is a major part of the British economy, and businesses all over England are being urged to support English Tourism Week from March 5-13.
After all, the more tourists visiting England, the bigger the boost for a whole range of service, retail and business sectors.
The week is a celebration showcasing the quality of different visitor experiences and the value that the tourist industry brings to the nation. It certainly has a lot to offer!
VisitEngland, the national tourist board for England, says, “England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.”
You may be running a bed and breakfast establishment, pub, café, gift shop, art centre, youth group, local attraction or restaurant – every sector counts. So take advantage of English Tourism Week to promote your business.
Here are some ways businesses can get involved:
- Highlight tourism issues in your local print and broadcast media, or through your social media channels
- Hold an event championing locally produced goods
- Stage an art exhibition related to your local area and its scenery
- Involve local scouts, guides and youth groups in a clean-up campaign at local beauty spots and tourist attractions
- Hold an event for book lovers to celebrate 2016’s English literary anniversaries (like Winnie the Pooh, Charlotte Bronte, Beatrix Potter, Roald Dahl or William Shakespeare)
- Add a banner to the bottom of your emails and flyers to show your support for the week.
- Organise an “English tea party” in English fancy dress
- Hold a competition to create a distinctive local dish
- Hold a competition with schools and youth clubs to design an ETW poster, produce a video or create some content to share on social media
Your contribution to English Tourism Week doesn’t have to be big or costly; simple ideas can be really effective!