HP wants to make printing web pages simpler

Printer supplies specialist Hewlett-Packard (HP) has recently unveiled ‘Print 2.0’, the company’s strategy which focuses on printing web-based content.

Vyomesh Joshi, executive vice president of the printer supplies giant’s Imaging and Printing Group, revealed that HP sought to capture a significant share of the 53 trillion pages estimated to be printed in 2010 alone.

The value of such an opportunity is believed to be in the region $300 billion (£150 billion).

HP has a reputation as one of the world’s leading brands in printer supplies, inkjet cartridges and IT solutions.

Mr Joshi revealed three key areas of focus in the Print 2.0 plans, including making it easier to print from websites, such as blogs and travel sites.

He also noted plans to extend the printer supplies firm’s digital content creation and publishing platforms.

And finally, he revealed the intention to deliver a "digital printing platform" to improve print speeds and cut printing costs for "high-volume commercial markets".

"Today, we’re introducing a new era in printing. We’re redefining what it means to print and further accelerating the transformation from analogue to digital printed pages," Mr Joshi commented.

"In today’s world of ‘mashed media’ – words, pictures, video, songs – the question becomes ‘How will people publish this content?’ Print 2.0 is the answer. This vision centres on empowering our customers to create and consume their content, their way."

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