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HP lends its expertise for Shrek the Third

By Paperstone on May 21, 2007 in Ink Cartridges And Toners

Printer supplies expert Hewlett-Packard (HP) has revealed how its technology helped bring popular animated hero Shrek to life in his third big-screen outing.

Mike Myers, whose previous hits include Wayne’s World and the Austin Powers trilogy, is responsible for scripting the cartoon comedy film, but it is Dreamworks Animation who provide the visuals.

The film has recently been released in US cinemas and is due to be screened in the UK on June 29th.

HP, which is more renowned for its printer supplies and office equipment, has announced that its ProLiant servers, workstations and notebooks powered by AMD64 processors helped "create the digital magic" of the Shrek series.

Shane Robison, HP executive vice president and chief strategy and technology officer, said: "As DreamWorks’ preferred technology provider, HP recognises that innovative tools in the hands of innovative artists help to produce memorable films."

In the latest instalment, Shrek and wife Fiona, voiced by screen star Cameron Diaz, are forced to take over as king and queen of Far Far Away.

However, the unwilling ogre is unprepared for the task and instead tries to find Fiona’s rebellious cousin Artie to take over the responsibility.

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