{"id":962,"date":"2010-05-12T00:07:51","date_gmt":"2010-05-12T00:07:51","guid":{"rendered":"https:\/\/www.paperstone.co.uk\/Wordpress\/?p=962"},"modified":"2016-01-21T12:03:20","modified_gmt":"2016-01-21T12:03:20","slug":"recycled_loo_role_threatened","status":"publish","type":"post","link":"https:\/\/www.paperstone.co.uk\/News\/articles\/recycled_loo_role_threatened","title":{"rendered":"Recycled Loo Role Threatened"},"content":{"rendered":"<p>&ldquo;The biggest challenge, especially for our toilet-Paper products, is perceived softness,&rdquo; says Martin Wolf, director of product and environmental technology at Seventh Generation. The best <a href=\"https:\/\/www.paperstone.co.uk\/janitorial\/c-1455\">recycled toilet Paper<\/a> is made using the long fibres that good <a href=\"https:\/\/www.paperstone.co.uk\/paper\">office Paper<\/a> retains. However, a high demand for waste Paper from China in particular but also the growth of waste reduction culture and the use of electronic media in general has meant the &ldquo;cost of office waste Paper has skyrocketed (more than doubled) in the last six months,&rdquo; according to Jeff Phillips, executive vice president of operations at Seventh Generation.<\/p>\n<p>This is turn jeopardises the quality of recycled toilet rolls whose softness relies on those long fibres. &ldquo;We look for the longest fiber possible for strength and absorbency, and as flexible a fiber as possible so toilet tissue is soft,&rdquo; says Wolf. Virgin wood pulp affords the best <a href=\"https:\/\/www.paperstone.co.uk\/janitorial\/toilet-rolls-dispensers\/toilet-roll\/l-1535\">toilet Paper<\/a>, office waste Paper comes next and doesn&rsquo;t require the felling of trees. With the increased cost of office waste, things look uncertain for the future of recycled loo rolls.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;The biggest challenge, especially for our toilet-Paper products, is perceived softness,&rdquo; says Martin Wolf, director of product and environmental technology at Seventh Generation. The best recycled toilet Paper is made using the long fibres that good office Paper retains. However, a high demand for waste Paper from China in particular but also the growth of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","hentry","category-Office_Supplies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recycled Loo Role Threatened<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paperstone.co.uk\/News\/articles\/recycled_loo_role_threatened\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recycled Loo Role Threatened\" \/>\n<meta property=\"og:description\" content=\"&ldquo;The biggest challenge, especially for our toilet-Paper products, is perceived softness,&rdquo; says Martin Wolf, director of product and environmental technology at Seventh Generation. The best recycled toilet Paper is made using the long fibres that good office Paper retains. 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The best recycled toilet Paper is made using the long fibres that good office Paper retains. 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