{"id":739,"date":"2010-12-19T00:00:00","date_gmt":"2010-12-19T00:00:00","guid":{"rendered":"https:\/\/www.paperstone.co.uk\/Wordpress\/?p=739"},"modified":"2010-12-19T00:00:00","modified_gmt":"2010-12-19T00:00:00","slug":"toilet_paper_puppy_gets_the_axe","status":"publish","type":"post","link":"https:\/\/www.paperstone.co.uk\/News\/articles\/toilet_paper_puppy_gets_the_axe","title":{"rendered":"Toilet Paper Puppy Gets the Axe"},"content":{"rendered":"<p><img decoding=\"async\" height=\"250\" align=\"right\" src=\"\/images\/NewsImages\/2010\/andrex_puppy.jpg\" alt=\"andrex puppy\" \/><\/p>\n<p>As you will probably now be aware, one of the best known advertising icons, the Andrex puppy, has been replaced with a digital version. In a brand &ldquo;refresh&rdquo;, the Labrador puppy, who first appeared for the <a href=\"https:\/\/www.paperstone.co.uk\/janitorial\/toilet-rolls-dispensers\/toilet-roll\/l-1535\">toilet roll<\/a> brand in 1972, has been reinvented as a character in a digital &ldquo;puppy world&rdquo;, joined by British Bulldog and Dalmatian friends. The first ad in this sickly series, the 40-second &lsquo;It&#8217;s the Little Things&rsquo;, was first shown on 2 December.<\/p>\n<p>Jon White, marketing director for <a href=\"https:\/\/www.paperstone.co.uk\/Search?q=kimberly\">Kimberly Clark<\/a> Europe who manufacture Andrex, said, &ldquo;The Puppy&rsquo;s had a huge and loyal following since the first ad hit our screens in 1972.<\/p>\n<p>&ldquo;We really believe we&rsquo;ve given him a new lease of life and have evolved his character.<\/p>\n<p>&ldquo;We&rsquo;re confident you&rsquo;ll love him and his new Puppy World and will be reminded about why you fell in love with him in the first place.&rdquo;<\/p>\n<p>In tribute to the undigitised favourite, <a href=\"http:\/\/www.telegraph.co.uk\" target=\"_blank\">The Telegraph<\/a> recently posted a <a href=\"http:\/\/www.telegraph.co.uk\/news\/newsvideo\/8174899\/Watch-Andrex-puppys-debut-in-1972-advert.html\" target=\"_blank\">video of the original 1972 debut<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you will probably now be aware, one of the best known advertising icons, the Andrex puppy, has been replaced with a digital version. In a brand &ldquo;refresh&rdquo;, the Labrador puppy, who first appeared for the toilet roll brand in 1972, has been reinvented as a character in a digital &ldquo;puppy world&rdquo;, joined by British [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-739","post","type-post","status-publish","format-standard","hentry","category-Janitorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toilet Paper Puppy Gets the Axe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paperstone.co.uk\/News\/articles\/toilet_paper_puppy_gets_the_axe\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toilet Paper Puppy Gets the Axe\" \/>\n<meta property=\"og:description\" content=\"As you will probably now be aware, one of the best known advertising icons, the Andrex puppy, has been replaced with a digital version. In a brand &ldquo;refresh&rdquo;, the Labrador puppy, who first appeared for the toilet roll brand in 1972, has been reinvented as a character in a digital &ldquo;puppy world&rdquo;, joined by British [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paperstone.co.uk\/News\/articles\/toilet_paper_puppy_gets_the_axe\" \/>\n<meta property=\"article:author\" content=\"paperstone\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-19T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Paperstone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paperstone\" \/>\n<meta name=\"twitter:site\" content=\"@paperstone\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paperstone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe\"},\"author\":{\"name\":\"Paperstone\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#\\\/schema\\\/person\\\/16493c53ebac7f24b6afedd03648489b\"},\"headline\":\"Toilet Paper Puppy Gets the Axe\",\"datePublished\":\"2010-12-19T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe\"},\"wordCount\":187,\"commentCount\":0,\"articleSection\":[\"Janitorial\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe\",\"url\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe\",\"name\":\"Toilet Paper Puppy Gets the Axe\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#website\"},\"datePublished\":\"2010-12-19T00:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#\\\/schema\\\/person\\\/16493c53ebac7f24b6afedd03648489b\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/toilet_paper_puppy_gets_the_axe\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#website\",\"url\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/\",\"name\":\"\",\"description\":\"Paperstone - Office life, work and fun\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#\\\/schema\\\/person\\\/16493c53ebac7f24b6afedd03648489b\",\"name\":\"Paperstone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g\",\"caption\":\"Paperstone\"},\"sameAs\":[\"https:\\\/\\\/www.paperstone.co.uk\",\"paperstone\",\"https:\\\/\\\/x.com\\\/paperstone\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Toilet Paper Puppy Gets the Axe","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paperstone.co.uk\/News\/articles\/toilet_paper_puppy_gets_the_axe","og_locale":"en_GB","og_type":"article","og_title":"Toilet Paper Puppy Gets the Axe","og_description":"As you will probably now be aware, one of the best known advertising icons, the Andrex puppy, has been replaced with a digital version. 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