{"id":6733,"date":"2025-11-03T12:00:08","date_gmt":"2025-11-03T12:00:08","guid":{"rendered":"https:\/\/www.paperstone.co.uk\/News\/?p=6733"},"modified":"2026-01-05T16:17:35","modified_gmt":"2026-01-05T16:17:35","slug":"google-seo-search-errors-established-brands-paperstone","status":"publish","type":"post","link":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone","title":{"rendered":"Update \u2013 Google has now resolved the issue affecting branded searches\u2026"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><em>Updated on 5th January 2026<\/em><\/p>\n\n\n\n<p>We\u2019re pleased to share that Google has resolved the search issue affecting established brand names, and Paperstone is once again ranking correctly for its own brand searches.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>As we outlined in our original post, Google Search was temporarily misinterpreting some branded queries, causing users searching specifically for Paperstone to be shown results for unrelated brands instead. This behaviour was not the result of a penalty, a loss of trust, or any action taken on our website &#8211; but rather a short-term glitch within Google\u2019s search systems.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/11\/Core-values-1-600x400.jpg\" alt=\"Core Value - We Solve Problems\" class=\"wp-image-5969 size-full\" srcset=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/11\/Core-values-1-600x400.jpg 600w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/11\/Core-values-1-300x200.jpg 300w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/11\/Core-values-1-768x512.jpg 768w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/11\/Core-values-1-1536x1024.jpg 1536w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/11\/Core-values-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>We&#8217;ve monitored branded search results closely and can confirm that Paperstone now appears as expected at the top of Google search results for our brand name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What caused the issue?<\/h2>\n\n\n\n<p>There was a glitch with Google briefly which affected how certain brand queries were interpreted, particularly where brand names were similar to other, more globally recognised terms. In our case, searches for \u201cPaperstone\u201d were occasionally treated as a spelling correction rather than a deliberate branded query.<\/p>\n\n\n\n<p>This resulted in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduced visibility for branded searches<\/li>\n\n\n\n<li>Confusing search results for customers actively looking for Paperstone<\/li>\n\n\n\n<li>Temporary fluctuations in branded traffic and click-through rates<\/li>\n<\/ul>\n\n\n\n<p>Importantly, this was not related to our website quality or SEO compliance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What this means for customers and partners<\/h2>\n\n\n\n<p>If you search for Paperstone today, you should now consistently see our official <a href=\"https:\/\/www.paperstone.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>, products and listings exactly where you would expect them.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/09\/087-John-Knight-Paperstone-Supporting-WEB-600x400.jpg\" alt=\"Planning\" class=\"wp-image-5842 size-full\" srcset=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/09\/087-John-Knight-Paperstone-Supporting-WEB-600x400.jpg 600w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/09\/087-John-Knight-Paperstone-Supporting-WEB-300x200.jpg 300w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/09\/087-John-Knight-Paperstone-Supporting-WEB-768x512.jpg 768w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/09\/087-John-Knight-Paperstone-Supporting-WEB-1536x1024.jpg 1536w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/09\/087-John-Knight-Paperstone-Supporting-WEB-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>For our customers, this means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easier access to our website via Google<\/li>\n\n\n\n<li>Clear, accurate branded search results<\/li>\n\n\n\n<li>A smoother journey from search to checkout<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>For partners and suppliers, it confirms that our search visibility and brand presence remain strong and stable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we\u2019ve learned<\/h2>\n\n\n\n<p>Even well-established brands are not immune to technical search issues &#8211; transparency and monitoring matter.<\/p>\n\n\n\n<p>This experience has reinforced the importance of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regularly checking branded search results, not just non-brand keywords<\/li>\n\n\n\n<li>Maintaining strong brand signals across content, technical SEO and structured data<\/li>\n\n\n\n<li>Acting quickly when anomalies appear.<\/li>\n<\/ul>\n\n\n\n<p>We\u2019ve taken steps to strengthen how our brand is understood by search engines and will continue to closely monitor branded performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>Search engines play a crucial role in how customers find and trust brands online. While this issue was outside our control, we\u2019re pleased to see it resolved.<\/p>\n\n\n\n<p>Thank you to everyone who flagged the issue and supported us while it was ongoing. As always, we\u2019ll continue to prioritise clarity, accessibility and trust &#8211; both on our website and in search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Original Article (Published November 2025)<\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>At <a href=\"https:\/\/www.paperstone.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Paperstone<\/a>, we\u2019ve spent more than two decades building a name you can <a href=\"https:\/\/uk.trustpilot.com\/review\/www.paperstone.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">trust<\/a>, supplying office and business essentials to thousands of UK businesses. So you can imagine our surprise when we noticed a sudden drop in our Google search visibility &#8211; all because of a quirky autocorrect mistake.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB-600x400.jpg\" alt=\"Paperstone mug\" class=\"wp-image-5816 size-full\" srcset=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB-600x400.jpg 600w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB-300x200.jpg 300w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB-768x512.jpg 768w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB-1536x1024.jpg 1536w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/120-John-Knight-Paperstone-Supporting-WEB-600x400.jpg\" alt=\"Jim Brown\" class=\"wp-image-5819 size-full\" srcset=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/120-John-Knight-Paperstone-Supporting-WEB-600x400.jpg 600w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/120-John-Knight-Paperstone-Supporting-WEB-300x200.jpg 300w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/120-John-Knight-Paperstone-Supporting-WEB-768x512.jpg 768w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/120-John-Knight-Paperstone-Supporting-WEB-1536x1024.jpg 1536w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/120-John-Knight-Paperstone-Supporting-WEB-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>For some reason beyond our control, Google has been confusing \u201cPaperstone\u201d with \u201cPepperstone,\u201d a multinational financial company. That means anyone searching for us is sometimes being sent somewhere completely different. Not ideal when you\u2019re trying to reach new customers!<\/p>\n<\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThis is extraordinary,\u201d says Jim Brown, Paperstone\u2019s CEO and founder. \u201cWe\u2019ve spent 21 years earning the trust of UK businesses. To see Google treat our name as a typo &#8211; sending our customers to someone else entirely &#8211; is frustrating, to say the least.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A tricky situation for an established ecommerce brand<\/strong><\/h2>\n\n\n\n<p>The autocorrect mix-up has already caused a noticeable drop in searches for our brand. Even as a long-term Google Ads customer, getting help from Google to fix this SEO issue hasn\u2019t been easy.<\/p>\n\n\n\n<p>Search errors like this usually happen to newer or lesser-known brands, not a well-established company like <a href=\"https:\/\/www.paperstone.co.uk\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Paperstone<\/a>. It does make you wonder how Google\u2019s latest algorithm updates are handling well-known brand names.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why other online retailers should pay attention<\/strong> <strong>to their SEO<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As AI-driven search systems get smarter, even established brands can end up misunderstood.<\/li>\n\n\n\n<li>Strong SEO doesn\u2019t automatically protect you from these algorithm quirks.<\/li>\n\n\n\n<li>Keeping an eye on your brand, optimising your structured data, and checking your search results regularly is more important than ever.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThis feels a bit like a David vs. Goliath situation,\u201d adds Jim. \u201cEven as a high-spending, long-term Google customer, we\u2019ve felt invisible. We want other brands to be aware, so they don\u2019t get caught out the same way.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What we\u2019re doing about it<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Speaking with industry peers and journalists to raise awareness.<\/li>\n\n\n\n<li>Updating our brand markup and schema data.<\/li>\n\n\n\n<li>Keeping a closer eye on our branded keywords.<\/li>\n<\/ul>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/03\/091-John-Knight-Paperstone-Supporting-WEB-600x400.jpg\" alt=\"\" class=\"wp-image-6228 size-full\" srcset=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/03\/091-John-Knight-Paperstone-Supporting-WEB-600x400.jpg 600w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/03\/091-John-Knight-Paperstone-Supporting-WEB-300x200.jpg 300w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/03\/091-John-Knight-Paperstone-Supporting-WEB-768x512.jpg 768w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/03\/091-John-Knight-Paperstone-Supporting-WEB-1536x1024.jpg 1536w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/03\/091-John-Knight-Paperstone-Supporting-WEB-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Let\u2019s tackle this Google SEO challenge together<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\"><div class=\"wp-block-media-text__content\">\n<p>You can help us &#8211; if you see Pepperstone results when searching for Paperstone &#8211; simply click \u201cSearch instead for paperstone\u201d when Google suggests it (like shown); or try searching with extra keywords e.g. \u201cPaperstone UK\u201d.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"466\" height=\"199\" src=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/11\/GooglePepperstone.jpg\" alt=\"Google SERP\" class=\"wp-image-6742 size-full\" srcset=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/11\/GooglePepperstone.jpg 466w, https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2025\/11\/GooglePepperstone-300x128.jpg 300w\" sizes=\"auto, (max-width: 466px) 100vw, 466px\" \/><\/figure><\/div>\n\n\n\n<p>We\u2019d also encourage other ecommerce and retail brands to check their own branded search results and flag any strange autocorrect behaviour. We\u2019re happy to share what we\u2019ve learned with anyone facing the same issue.<\/p>\n\n\n\n<p>This isn\u2019t just a Paperstone problem &#8211; it\u2019s a reminder that no brand, no matter how established, is completely immune to algorithmic changes. As search engines evolve, staying alert, flexible, and proactive is key.<\/p>\n\n\n\n<p>If you&#8217;ve experienced a similar issue or would like to talk to us about this please contact us at <strong>hello@paperstone.co.uk.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated on 5th January 2026 We\u2019re pleased to share that Google has resolved the search issue affecting established brand names, and Paperstone is once again ranking correctly for its own brand searches. As we outlined in our original post, Google Search was temporarily misinterpreting some branded queries, causing users searching specifically for Paperstone to be [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-Uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search and Brand Visibility: What Happened to Paperstone<\/title>\n<meta name=\"description\" content=\"A temporary Google search bug caused branded search issues for some established brands, including Paperstone. The issue has now been resolved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search and Brand Visibility: What Happened to Paperstone\" \/>\n<meta property=\"og:description\" content=\"A temporary Google search bug caused branded search issues for some established brands, including Paperstone. The issue has now been resolved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone\" \/>\n<meta property=\"article:author\" content=\"paperstone\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-03T12:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-05T16:17:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paperstone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@paperstone\" \/>\n<meta name=\"twitter:site\" content=\"@paperstone\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paperstone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone\"},\"author\":{\"name\":\"Paperstone\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#\\\/schema\\\/person\\\/16493c53ebac7f24b6afedd03648489b\"},\"headline\":\"Update \u2013 Google has now resolved the issue affecting branded searches\u2026\",\"datePublished\":\"2025-11-03T12:00:08+00:00\",\"dateModified\":\"2026-01-05T16:17:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone\"},\"wordCount\":905,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/001-John-Knight-Paperstone-Supporting-WEB.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone\",\"url\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone\",\"name\":\"Google Search and Brand Visibility: What Happened to Paperstone\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/001-John-Knight-Paperstone-Supporting-WEB.jpg\",\"datePublished\":\"2025-11-03T12:00:08+00:00\",\"dateModified\":\"2026-01-05T16:17:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#\\\/schema\\\/person\\\/16493c53ebac7f24b6afedd03648489b\"},\"description\":\"A temporary Google search bug caused branded search issues for some established brands, including Paperstone. The issue has now been resolved.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/articles\\\/google-seo-search-errors-established-brands-paperstone#primaryimage\",\"url\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/001-John-Knight-Paperstone-Supporting-WEB.jpg\",\"contentUrl\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/001-John-Knight-Paperstone-Supporting-WEB.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"Paperstone mug\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#website\",\"url\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/\",\"name\":\"\",\"description\":\"Paperstone - Office life, work and fun\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.paperstone.co.uk\\\/News\\\/#\\\/schema\\\/person\\\/16493c53ebac7f24b6afedd03648489b\",\"name\":\"Paperstone\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g\",\"caption\":\"Paperstone\"},\"sameAs\":[\"https:\\\/\\\/www.paperstone.co.uk\",\"paperstone\",\"https:\\\/\\\/x.com\\\/paperstone\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Search and Brand Visibility: What Happened to Paperstone","description":"A temporary Google search bug caused branded search issues for some established brands, including Paperstone. The issue has now been resolved.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone","og_locale":"en_GB","og_type":"article","og_title":"Google Search and Brand Visibility: What Happened to Paperstone","og_description":"A temporary Google search bug caused branded search issues for some established brands, including Paperstone. The issue has now been resolved.","og_url":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone","article_author":"paperstone","article_published_time":"2025-11-03T12:00:08+00:00","article_modified_time":"2026-01-05T16:17:35+00:00","og_image":[{"width":2400,"height":1600,"url":"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB.jpg","type":"image\/jpeg"}],"author":"Paperstone","twitter_card":"summary_large_image","twitter_creator":"@paperstone","twitter_site":"@paperstone","twitter_misc":{"Written by":"Paperstone","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone#article","isPartOf":{"@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone"},"author":{"name":"Paperstone","@id":"https:\/\/www.paperstone.co.uk\/News\/#\/schema\/person\/16493c53ebac7f24b6afedd03648489b"},"headline":"Update \u2013 Google has now resolved the issue affecting branded searches\u2026","datePublished":"2025-11-03T12:00:08+00:00","dateModified":"2026-01-05T16:17:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone"},"wordCount":905,"commentCount":0,"image":{"@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone#primaryimage"},"thumbnailUrl":"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone","url":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone","name":"Google Search and Brand Visibility: What Happened to Paperstone","isPartOf":{"@id":"https:\/\/www.paperstone.co.uk\/News\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone#primaryimage"},"image":{"@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone#primaryimage"},"thumbnailUrl":"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB.jpg","datePublished":"2025-11-03T12:00:08+00:00","dateModified":"2026-01-05T16:17:35+00:00","author":{"@id":"https:\/\/www.paperstone.co.uk\/News\/#\/schema\/person\/16493c53ebac7f24b6afedd03648489b"},"description":"A temporary Google search bug caused branded search issues for some established brands, including Paperstone. The issue has now been resolved.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.paperstone.co.uk\/News\/articles\/google-seo-search-errors-established-brands-paperstone#primaryimage","url":"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB.jpg","contentUrl":"https:\/\/www.paperstone.co.uk\/News\/wp-content\/uploads\/2024\/08\/001-John-Knight-Paperstone-Supporting-WEB.jpg","width":2400,"height":1600,"caption":"Paperstone mug"},{"@type":"WebSite","@id":"https:\/\/www.paperstone.co.uk\/News\/#website","url":"https:\/\/www.paperstone.co.uk\/News\/","name":"","description":"Paperstone - Office life, work and fun","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paperstone.co.uk\/News\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.paperstone.co.uk\/News\/#\/schema\/person\/16493c53ebac7f24b6afedd03648489b","name":"Paperstone","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/38531a8b455ff4fb539b7f5a92e1b4f9d7cf224e86f09d1f1da2db8eb377b78a?s=96&d=mm&r=g","caption":"Paperstone"},"sameAs":["https:\/\/www.paperstone.co.uk","paperstone","https:\/\/x.com\/paperstone"]}]}},"_links":{"self":[{"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/posts\/6733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/comments?post=6733"}],"version-history":[{"count":15,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/posts\/6733\/revisions"}],"predecessor-version":[{"id":6831,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/posts\/6733\/revisions\/6831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/media\/5816"}],"wp:attachment":[{"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/media?parent=6733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/categories?post=6733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paperstone.co.uk\/News\/wp-json\/wp\/v2\/tags?post=6733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}