{"id":4962,"date":"2019-04-30T08:42:16","date_gmt":"2019-04-30T08:42:16","guid":{"rendered":"https:\/\/www.paperstone.co.uk\/News\/?p=4962"},"modified":"2019-04-30T09:40:30","modified_gmt":"2019-04-30T09:40:30","slug":"how-do-you-keep-customers-happy","status":"publish","type":"post","link":"https:\/\/www.paperstone.co.uk\/News\/articles\/how-do-you-keep-customers-happy","title":{"rendered":"How do you keep customers happy?"},"content":{"rendered":"\n
\"lady<\/figure><\/div>\n\n\n\n

It\u2019s a question we often ponder at Paperstone HQ. As a small business, with tight margins and tighter budgets, can you keep everyone happy and still make a profit?<\/h4>\n\n\n\n

Here are a few strategies that work for us.<\/h4>\n\n\n\n

Free gifts<\/strong><\/h2>\n\n\n\n

We like to give customers a little extra<\/a> when they order. This week we\u2019re giving away the famous Paperstone air sofa. Simply place an order for \u00a399* and a shiny new air sofa<\/a> can be yours. Perfect for camping, festivals, in the garden or even the office! <\/p>\n\n\n\n

In our experience, it helps to increase customer spend, plus people enjoy getting a free gift. How do we know this? We ask! And that leads neatly to our next strategy.<\/p>\n\n\n\n

Annual customer happiness survey<\/strong><\/h2>\n\n\n\n

Every year we ask customers to share their opinions. We\nbelieve this is an incredibly important process. We want to hear straight from\nthe horse\u2019s mouth what people think \u2013 good and bad.<\/p>\n\n\n\n

This short survey takes just minutes to fill in, but provides us with tonnes of incredibly useful insights. We find out what customers like and don\u2019t like, and the reasons people shop with us (or our competitors). <\/p>\n\n\n\n

It’s win-win as for every completed survey we give money to charity raising thousands of pounds in the process. <\/p>\n\n\n\n

Looking at the results helps us base our approach on real intel, rather than what we come up with in a brainstorming session.<\/p>\n\n\n\n

Honest and open communication<\/strong> <\/h2>\n\n\n\n

We aim to be clear and transparent in all our communications \u2013 to customers, suppliers and team members. It\u2019s easy to say, but not so easy to do consistently. Our culture of openness and transparency means we hold our hands up when we make a mistake, and importantly, learn from it.  <\/p>\n\n\n\n

Keeping our team happy<\/strong><\/h2>\n\n\n\n

We firmly believe that a happy team makes for happy\ncustomers. Our team are the lifeblood of the organisation and the ones that\ninteract with our customers every day. Our approach is to be as inclusive as we\ncan as an organisation. Everyone\u2019s opinion is important and listened to. <\/p>\n\n\n\n

At our monthly \u2018town hall\u2019 meeting, the whole Paperstone crew come together to discuss our work and life at Paperstone. We also make a point of socialising together outside of work; whether that\u2019s at our annual summer party or our monthly team lunches. <\/p>\n\n\n\n

We like to give our team gifts too, little tokens of our appreciation. On Valentine\u2019s Day everyone found a packet of love hearts on their desks. At Easter we all enjoyed a Lindt Bunny. These gestures are not expensive, but are really valued by the team. <\/p>\n\n\n\n

If you\u2019re stuck for ideas on keeping people happy why not order \u00a399 worth of office supplies<\/a> and kick back on your new air sofa<\/a> contemplating your next steps. <\/p>\n\n\n\n

*Normally available on orders over \u00a3199. Offer w\/c 29th April 2019 only.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s a question we often ponder at Paperstone HQ. As a small business, with tight margins and tighter budgets, can you keep everyone happy and still make a profit? Here are a few strategies that work for us. Free gifts We like to give customers a little extra when they order. 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