Waiting for the bus on the way to the office is dull \u2013 but not if you spot a tiger on the loose, a flying saucer or massive tentacles emerging from the pavement!<\/p>\n
These were the staggering sights which amazed London commuters, thanks to Pepsi Max, who used ground-breaking technology known as \u2018augmented reality\u2019 in an ad campaign.<\/p>\n
The technology turned the wall of a bus shelter into a digital portal displaying fantasy images.<\/p>\n
Augmented reality places digital content on top of real-world images, giving the illusion that situations are happening in real life.<\/p>\n
Pepsi Max used it to create an extravaganza of amazing sights to bemuse commuters, including a flying saucer attack, giant robots and a girl being carried away by balloons. In one scene, a giant tentacle burst through the pavement and grabbed a pedestrian.<\/p>\n
Hidden cameras recorded people’s reactions which ranged from sheer terror to great amusement.<\/p>\n
Watch the video…<\/p>\n