HP overhauls PC range
30/04/2007 15:04

Hewlett-Packard (HP) has marked its intention to stay ahead of rival Dell in the global PC market by overhauling its range of consumer PCs.

The new range of HP machines has been designed to fit in with the popular contemporary electronics device designs, such as ultra-thin HD TVs.

HP is already one of the leading brands in printing technology, providing a range of ink-jet printers and ink-jet cartridges.

Customers will be able to custom-build their HP PCs, as part of its 'The Computer is Personal Again' advertising drive.

Glossy black finishes will become the benchmark of the new line of HP machines and other adaptations include the power button moving to the top of the chassis for easier reach and a more accessible media card reader.

Satjiv Chahil, senior vice-president, global marketing, HP personal systems group, said the company had achieved a balance between "form and functionality".

Richard Doherty, research director at The Envisioning Group, told ITWeek: "Designing and delivering integrated digital entertainment systems is a challenge to most traditional consumer electronics and PC firms.

"It's good to see HP has listened to consumers owning products in both categories in crafting and delivering a broad product line up that meshes the best of both consumer electronics and the PC."

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