Brother launches big advertising campaign
12/12/2006 13:59

Office equipment specialist Brother has launched a massive £1 million advertising campaign aimed at teleworkers.

It is believed that around eight million people currently work from home, with the growth of broadband technology and innovative office equipment, such as voice over internet protocol (VoIP) telephony, helping to spur this on.

But Brother's campaign will be based around a more humble piece of office equipment, the printer.

The adverts, to be screened on TV, printed in papers and available online, will promote the firms new range of all-in-one printers and associated printer supplies.

They will also be tied in with the gadget and technology programme Technofile, which is broadcast on Sky News, before broadening out on to other Sky channels in February next year.

Phil Jones, sales and marketing director at Brother, said: "The campaign targets one of our key markets that is rapidly increasing in size.

"The broadcast sponsorship enables us to reveal our technological credentials and disrupt existing old-fashioned stereotypes of the Brother brand."

Brother has teamed up with PR and advertising firms Staniforth and Digerati to help successfully promote its latest range of printer products to its desired target audience, which includes a link-up with Enterprise Nation, an online portal for the UK's army of home workers.

At Paperstone, we offer a full range of printer supplies from a host of leading manufacturers.