In 1981, in response to the suggestion that the recent Handsworth and Brixton riots were a reaction to unemployment, then Employment Secretary Norman Tebbit told a roomful of eager Tories, “I grew up in the ’30s with an unemployed father. He didn’t riot. He got on his bike and looked for work, and he kept looking ’til he found it.”
Tebbit has since been associated with the term “On yer bike” as an exhortation to the unemployed to stop being lazy and look for a job.
Now the association between being on a bike and gainful employment is brought even closer with David Giametta’s transformation of a Vespa into a computer workstation.