The truism that sex sells has been taken to heart by some of the coffin-making industry for some years now. Last year we drew your attention to the pin-up calendar of Cisa, the Rome-based funeral home and casket factory. For 2012, Poland’s biggest coffin manufacturer, Lindner, have used naked models wearing body paint to promote their caskets.
The 2012 calendar is the third Lindner calendar to use raunchiness to draw attention to their business. This year’s “costumes” are versions of European dress. An English beefeater, for instance, graces the February page. A company spokesman said the firm planned to branch out into the European market in the New Year.