A new website aims to get men doing household chores by selling the tasks sexually. EyeHandy.com features instruction videos in which scantily clad women demonstrate the D.I.Y. Instant classics include “How to Remove Grip Tape with Lauren” and “How to Replace a Kitchen Faucet with Mandi.”
As well as a video for each task, there are written step-by-step instructions and a list of D.I.Y. tools and materials needed.
EyeHandy.com was conceived by an American video producer, Alex Merriman. Merriman explained the business angle: “We are focused on further developing this new and creative platform, which will provide a strong avenue for advertisers while maintaining a fun and informative experience for our viewers.”