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5 Star Rebrand

By on August 4, 2011 in Office Supplies Industry News

5 Star Paper

Everyone’s favourite budget office supplies brand – 5 Star – is to have a brand refresh. The rebranding of the Spicers private label range will be rolled out in 2012 and the new logo was unveiled recently.

New 5 Star logo
5 Star’s new logo

Spicers wants to position the brand as “the best value for money stationery range for the home, school and office… a genuine alternative to the leading brand.”

Included in the rebrand will be good/better/best variegation of some categories with white, red and silver packaging respectively. Green will signify more ecologically sustainable

Source: OPI.net

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