Everyone’s favourite budget office supplies brand – 5 Star – is to have a brand refresh. The rebranding of the Spicers private label range will be rolled out in 2012 and the new logo was unveiled recently.
|5 Star’s new logo|
Spicers wants to position the brand as “the best value for money stationery range for the home, school and office… a genuine alternative to the leading brand.”
Included in the rebrand will be good/better/best variegation of some categories with white, red and silver packaging respectively. Green will signify more ecologically sustainable