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By on September 28, 2010 in Fun

kerry katona

unbranding, n. a company’s attempts to avoid association with a particular celebrity because that person is seen not to fit with the carefully crafted brand. A company may send an image-incompatible celebrity a competitor’s product in order to damage their brand.

Example: The trashy U.S. reality show sub-lebrity Snooki was sent a Gucci bag – not by Gucci itself but by competitors.

Source: New York Observer via Boing Boing


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