Colour Printing Saves Money

An Ipsos survey for Lexmark has found that office workers are more conscientious when printing in colour than in black and white. In consequence, workers send less jobs to a colour printer. Black printouts in contrast are printed with relative impunity, with greater resulting costs in Paper and toner.

At a glance:

• Almost 70% of employees pay closer attention when printing in colour than when printing in black and white.
• On average, workers print 11 colour pages and 20 black and white pages per day.
• Improved readability, comprehension and impact are perceived to be the greatest benefits to colour printouts.
• The main barrier to improved access to colour printing is perceived expense and the belief that it is unnecessary.

Ipsos interviewed 6 601 employees from 10 European countries and the United Arab Emirates. More detailed survey results and analysis can be found here.