An Ipsos survey for Lexmark has found that office workers are more conscientious when printing in colour than in black and white. In consequence, workers send less jobs to a colour printer. Black printouts in contrast are printed with relative impunity, with greater resulting costs in Paper and toner.
At a glance:
- Almost 70% of employees pay closer attention when printing in colour than when printing in black and white.
- On average, workers print 11 colour pages and 20 black and white pages per day.
- Improved readability, comprehension and impact are perceived to be the greatest benefits to colour printouts.
- The main barrier to improved access to colour printing is perceived expense and the belief that it is unnecessary.