Wag/celebrity multi-tasker Cheryl Cole has the most asked-for hair, according to UK hair salon chain, Rush. Cole has been dubbed the “nation’s new sweetheart” by our tabloids and it’s hard to escape her dulcet Geordie tones on TV. She is the face – or rather hair – of L’Oréal and it is wholly predictable that her hairdo should become a pop cultural meme.
Said Rush Academy Manager Paola Fattorusso, “Our stylists get requests for celebrity hairstyles every day, and Cheryl’s has consistently been the most copied hair across our salons for 2009, with the trend continuing into 2010.”
Paola predicts big hair replacing straighter hair this year. “Very straight hair is starting to seem a little last season for many of our customers, who are looking for something fresh and bold for the new decade,” she says. “The overall trend this year will continue to be towards more volumised hair, with a luxurious feel. Cheryl has definitely helped to popularise this look.”
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