Office equipment firm aims to double sales

Office machines manufacturer Fuji Xerox Printers has announced plans to increase its sales by more than twofold by the end of the next fiscal year.

The office equipment company, which is the second largest of its kind in the Philippines, has ambitious plans to double its sales by March, the Philippine Daily Inquirer reports.

By that point, its goal is to sell 10,000 units in the country, according to James Henderson, managing director of Fuji Xerox Printers for the Asia-Pacific region.

He told the publication that sales have grown from approximately 1,000 in 2004 – when the office products firm entered the country’s market – to 4,000 units in 2006.

"We used to focus just on the enterprise market, but now we are bringing high-end technology to the consumer market at competitive cost," Mr Henderson remarked.

"We are new in this segment and have much room to grow, so we are optimistic."

Over the Christmas period, the office equipment manufacturer introduced a new colour printer, the DocuPrint C1110, which the organisation said was targeted at the small business and home office market.

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