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Lexmark suggests colour office machines for small firms
26/07/2008 05:32
One of the world's largest office equipment manufacturers has given small businesses tips on how to best use office machines and office products to promote their company.
According to Lexmark, by using colour office machines, documents and other promotional material can have a "strong impact" on the reader, compared to black and white documents.
With colour printer cartridges now much cheaper than they sued to be, colour printing is much more accessible on small budgets to companies.
According to research by Lexmark, printed pages are perceived as 60 per cent better in colour compared with the same document printed in black and white.
"Small businesses can improve their image as well as productivity by printing professional-quality colour documents in-house, without the need to turn to a print shop for help," said Marty Canning, Lexmark vice president and president of its printing solutions and services division.
Earlier this month, Lexmark launched a large environmental campaign targeting homes, offices and businesses in the UK.
Lexmark's Earth Month - which runs all the way through April - aims to improve the recycling of printer cartridges, attempts to persuade offices to print documents less and use more eco-friendly office supplies.
At Paperstone we can supply your firm with a wide selection of office products.

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