Office equipment manufacturer Xerox has vowed to undercut its rivals with the price of colour printing offered by its new product.
The Phaser 8860 is the flagship printer in range of five new machines the company is bringing on to the market – and the firm is aiming directly at competitor HP, Reuters reports.
In what could be good news for anybody procuring office supplies, it is claimed the Phaser 8860 can save make colour printing as cheap as black and white.
With fewer disposable parts, Xerox claims that the printer can reduce the cost of colour printing to five cents (2.5p) a page.
Jim Rise, a vice president at Xerox, said: "If you compare HP color toner to what our inks will be, we will be one-fifth the price.
"We think it’s going to help us grow our market share and attract a lot of customers who maybe don’t consider Xerox today."
At Paperstone we can supply your firm with a wide selection of office supplies.